A Social Media Guide to Handling Tragedy for VAR Business Owners
Some moments compel us to respond With the unfortunate, consistent world tragedies, sales and social media expert Kendra Lee has reconsidered the appropriate approach to social media during the height...
View ArticleChannel Marketing Trends 2016
Cutting through the clutter to make your point Vendors are now providing more and better tools to make marketing easier for Partners. It doesn’t stop at tools either, there’s communication, and...
View ArticleIt’s the Most Wonderful Sales Time of the Year
A holiday tune to keep you motivated and smiling As she does every year, sales expert Kendra Lee picks a holiday tune and recreates the lyrics to motivate salespeople during the "most challenging...
View Article14 Ways to Use Your Goals to Win More Sales
Being different and reducing the competition actually begin with your goals and your plan to achieve them. Want different results in 2016? Sales expert Kendra Lee says then try a different sales...
View ArticleChanges to the Channel: Rebranding around Digital Transformation
Kimberly King When a technology partner lets its channel know that it’s going to rebrand around digital transformation, there might be some initial alarm before the excitement can set in. So how can...
View ArticleChannel Pros: Harbinder Khera Says the Secret to Channel Sales is in Visibility
Mindmatrix CEO Harbinder Khera has spent nearly 20 years helping vendors enable their channel partners. The technology has changed a little, but the underlying principles of sales enablement remain the...
View ArticleB2B, But Not As Usual: How Technology Is Forever Changing Channel Partnerships
Scott Salkin, Allbound How many of you are reading this on your iPhone while Alexa turns on your espresso machine and tells you today’s weather forecast, your FitBit reports how well you slept last...
View ArticleHow to Get Customers to 'Swipe Right' on Your Company Image
Amanda Lee, ARL Strategic Communications From dating to prospecting, the online world is a whole new ball game. More than 40 million Americans are giving online dating a try because it is an...
View ArticleHow AI is Changing the Future of Customer Acquisition
Digital is such an ingrained part of our world that it can be difficult to remember how young—and therefore still evolving—it is. Ten years ago, you could pull easily available data directly from...
View ArticleThe Doyle Report: Branding the MSP Organization
MSPs and other technology consultants are making huge gains by leveraging the marketing support offered by third parties. read more
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